Private School Advertising on KidsOutAndAbout.com - Free and paid options
Welcome to KidsOutAndAbout’s advertising guide for private and alternative schools! We’re here to help you discover how to reach local families effectively. Whether you’re just starting out or looking to expand your outreach, this page will walk you through everything from free steps to paid options.
Watch the 6-minute video above to get a full sense of all of the ways we spread the word about private school options, then...
Get Started for Free!
Begin with these easy, no-cost steps to get your private school in front of local parents! If you haven't already done so,
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Create Your Free Account and Listing: You'll create a user ID, then either post a new account listing for your school or claim an existing account. Instructions are here.
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Post Your Events for Free, especially open houses: Once your school is approved for public visibility, any time you have an upcoming event like an open house, a festival, a lecture, or other events, log in and post them to our calendar, being sure to include ytour school name in the title. Over 10,000 local parents browse the calendar each week, so each time you post, it acts like an ad.
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Use Free Video Options: Embed a video on your profile. You can also email us a link to a general branding video about your school on YouTube or Vimeo along with the school's name and address, and we'll post it on our special private school video page.
Expand Your Reach with Paid Options
Once you’re ready to go beyond the basics, here are some powerful ways to boost your visibility:
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Content Ads: Highlight your school on our private school page and in our newsletters.
- Image Ads: Choose from square ads, leaderboards, and top ads to keep your school in front of parents.
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Video Ads: Get featured video slots for even more engagement.
Recommended Packages with Pricing:
Interested in taking the next step? Here are our suggested packages with tiered pricing for visibility throughout the year:
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Budget-Friendly Quick Start: Appear in our November private school newsletter for $150.
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Budget-Friendly 1-year Visibility: Get a year-round content ad on our Private School landing page for $480 (or $40/month). If you pay annually, we’ll include the newsletter feature for free!
Email publisher Debra Ross at ross@kidsoutandabout.com and ask her to put you in touch with the Client Services Manager in your local area, Please specify your school name and location.
Insights from Our Parent Survey
In late 2022, we surveyed 550 private school parents around North America to understand what they value in their kids' educational experience. The results are definitely actionable from a marketing perspective; they can help inform your emphasis and messaging, and we encourage you to download the entire report.
Here are a few key insights from the survey:
| Day to Day Experience: Top 3 of 14 factors | 4=moderately important | 5=extremely important |
| 1. Caring of the teachers | 15.7% | 80.5% |
| 2. Competence / Knowledge of the teachers | 24.1% | 69.9% |
| 3. High standards | 25.1% | 65.5% |
| Preparation for Life: Top 3 of 11 factors | 4=moderately important | 5=extremely important |
| 1. Helping students develop character | 21.8% | 73.0% |
| 2. Teaching kids to work with others | 31.6% | 59.3% |
| 3. Fostering "out of the box" thinking | 33.1% | 53.5% |
For the full report, click here to download the PDF.
We’re excited to help you connect with more families! Have questions or want to get started? Email publisher Debra Ross at ross@kidsoutandabout.com and she will put you in touch with the Client Services Manager in your local area, who can help you find what would work best for your goals and budget.
